Amsterdam, The Netherlands — As a global leader in the mushroom industry, Baixing proudly participated in the World of Private Label International Trade Show (PLMA 2025), held on May 20–21, 2025, at the RAI Amsterdam Convention Centre. This premier event, renowned as the industry’s largest gathering of private label professionals , provided an unparalleled platform to showcase our innovative mushroom products, forge strategic partnerships, and align with evolving global retail trends.
PLMA 2025 brought together 3,160 exhibitors from 75 countries and attracted over 32,000 visitors from 125+ countries . Spanning 45,000 m² across dedicated Food and Non-Food Halls, the event highlighted the explosive growth of private labels as strategic retail brands. Key trends dominating the showfloor resonated deeply with our mission:
Plant-Based & Sustainable Solutions: our functional mushroom extracts (immune support, adaptogens) garnered significant interest from European buyers.
Health-Conscious Formats: Functional foods (e.g., A2 milk, protein-enriched items) aligned with our nutrient-dense mushroom powders and ready-to-drink tonics.
Global Flavors & Novelty: The "New Product Expo" featured Asian-inspired items like onigiri wraps , inspiring discussions on incorporating umami-rich mushrooms into fusion cuisines.
We connected with major European retailers, distributors, and wholesalers exploring private label expansion.
PLMA 2025 reaffirmed that private labels thrive on differentiation beyond price—through quality, sustainability, and consumer-centric innovation .
Join Us in the Mushroom Revolution The PLMA experience has ignited new pathways for global growth. As we prepare for PLMA 2026 (May 19–20, Amsterdam ), we invite retailers and manufacturers to collaborate on private label solutions that harness the power of mushrooms—for people, palate, and planet.
PLMA 2025 brought together 3,160 exhibitors from 75 countries and attracted over 32,000 visitors from 125+ countries . Spanning 45,000 m² across dedicated Food and Non-Food Halls, the event highlighted the explosive growth of private labels as strategic retail brands. Key trends dominating the showfloor resonated deeply with our mission:
Plant-Based & Sustainable Solutions: our functional mushroom extracts (immune support, adaptogens) garnered significant interest from European buyers.
Health-Conscious Formats: Functional foods (e.g., A2 milk, protein-enriched items) aligned with our nutrient-dense mushroom powders and ready-to-drink tonics.
Global Flavors & Novelty: The "New Product Expo" featured Asian-inspired items like onigiri wraps , inspiring discussions on incorporating umami-rich mushrooms into fusion cuisines.
We connected with major European retailers, distributors, and wholesalers exploring private label expansion.
PLMA 2025 reaffirmed that private labels thrive on differentiation beyond price—through quality, sustainability, and consumer-centric innovation .
Join Us in the Mushroom Revolution The PLMA experience has ignited new pathways for global growth. As we prepare for PLMA 2026 (May 19–20, Amsterdam ), we invite retailers and manufacturers to collaborate on private label solutions that harness the power of mushrooms—for people, palate, and planet.
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